CLUB TV is a niche “Television” Channel that is screened on giant screens as well as multiple television sets and/or plasmas in selected night venues throughout South Africa.

Club TV runs on a digital playback system known as the MVP100. They are fully integrated with the latest SMS technology. This allows both venue owners as well as the patrons to send SMS text messages and adverts to the screens. The show runs throughout the night and is customised to suit the venue in which it appears. In addition, venues can choose their own level of membership for CLUB TV, with each level granting the venue a greater variety of quality content to bring exciting visuals to their big screens.

The CLUB TV baseline show usually includes five main features. Three of these are photo features of the club’s patrons (the coolest/best looking guys & girls and the venue’s ‘last party’. The latest music videos and a fashion feature make up the rest of the content. CLUB TV sends photographers to the venues on a weekly basis, to take digital pics of patrons having fun at their favourite night spot.

Advertising in the show suggests what the youth should wear, eat, drink, drive and much more. The show is on the cutting edge of what is happening in the music and fashion industries. The latest and most exciting items to hit South Africa will be seen first on CLUB TV.


Who Benefits from CLUB TV?

Night Venue Owners - CLUB TV’s unique features make it a “must have” show for club video screens. Firstly, the photo features of club patrons create a sense of belonging among the clubbing clientele - people like to see themselves and their friends as the stars of the show. This creates a sense of loyalty to the club, making occasional visitors into regular patrons.

Secondly the venue is able to advertise forthcoming events, special bar prices and club products (CDs, T-shirts etc.) on the giant screen on a monthly basis.

Thirdly, the club is able to customise the content of the video show to maximise the entertainment value provided by giant video screens on the dancefloor and elsewhere in the venue.


Nightclub Patrons - CLUB TV’s success can be measured by the reactions of clubbers when they see themselves on the big screen. Clubbers can also obtain the pictures of themselves via e-mail through CLUB TV’s sister company, Imagemail.


Large Consumer Brands - Any brand targeting the young adult market (18-35), can benefit from exposure on the CLUB TV show. Many music, clothing, eyewear, alcohol and motor manufacturers get great marketing mileage from CLUB TV screens.

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