Get the Edge with CLUB TV Ads

Target the Young Adult Market
Reach the affluent young adult market. The CLUB TV show reaches an average of 100 000 people per month. The average person spends between R30 to R50 per night on alcohol, plus paying for entrance fees and parking ­ this indicates sufficient disposable income to spend on consumer items that are of high value to this market segment. These include fashion, music, sound systems, electronic goods, computers and peripherals, cars, banking products and youth-oriented consumer goods.

Get a Strong Communications Tool
Screen ads can be changed on a monthly basis. Continuous brand building, new launches or promotional events can be communicated to your customer through this medium. The ‘silent screen’ provides a creative challenge for innovative advertisers and high penetration into the hard-to-reach youth market is another plus. CLUB TV’s research shows very high brand retention among clubbers exposed to the big video screens. When people remember at least three of the brands they’ve seen during the night, you know you’re getting great value!

High Frequency Brings Rewards
High frequency ad repetition ensures that brands are noticed and remembered. Short branding messages are highly effective in this medium. CLUB TV provides advertisers with four minutes of screen time per night ­ so an eight second commercial (an effective minimum length) will appear 30 times a night, EVERY NIGHT the club is open.

In Your Face
CLUB TV screens are placed to maximise their visibility in the club. The screens are always located next to the main dance area, the focus of attention in the club environment. In some clubs, secondary screens or TV sets are located elsewhere in the club. Effective screen placement ensures that everyone who enters the venue will see the CLUB TV show. And the high-value entertainment the show provides ensures people will be watching it on an ongoing basis!


Types of Ads

Video Clips: Any cinema or television advertisement can be adapted to suit the giant (silent) screen. The ad can be supplied to CLUB MEDIA in either Betacam or VHS format.

Animated Ads: CLUB MEDIA’s creative team is keen to assist you in creating an effective animation for your product. Graphics are created on PC using effective animation software. High-end animations using the latest 3D modeling programs on Silicon Graphics workstations can also be arranged through CLUB TV’s partner

Event Branding: Branding logos can be superimposed over video footage of previous club, dance or sporting events. This device effectively associates the brand with exciting entertainment that appeals specifically to the clubbing market. This is an effective means of building brand image and appeal.